INTRO
Creating a New Identity
A creative agency sought a website that reflected its artistic identity while improving usability. Their existing site lacked engagement and clarity, making it difficult to showcase their work and attract high-end clients.
DESIGNS
Designing and Prototyping
The final design embraced minimalism with artistic depth, featuring a striking hero section, seamless navigation, and engaging visuals. Every element reinforced the agency’s brand, making it both functional and expressive.
DISCOVERY
Understanding the problems
Users admired the creativity but felt overwhelmed by inconsistent navigation and lack of clarity in the agency’s message.
Overdesigned experience
Users felt lost in flashy interactions that lacked clear direction or hierarchy.
Unclear value proposition
The homepage didn’t effectively communicate what the agency actually offered.
IDEATION
Exploring & Experimenting
I started with visual exploration, sketching abstract forms and testing different styles. I refined bold colors, fluid layouts, and interactive elements to reflect the agency’s creative identity.
Drawing different concepts
Sketching in Procreate
VALIDATION
Refining Through User Feedback
User testing revealed higher engagement and clearer brand perception after simplifying the structure and refining interactive flows.
IMPACT
Seeing the results
Lessons
What I learned?
Balancing aesthetics & usability
Design as a storytelling tool
A seamless narrative approach helped reinforce the agency’s brand identity.
